Gym Launch Review in 2024: Everything You Need to Know

There are a lot of gym marketing consultants out there promising exponential growth to gym owners who want an edge in the competitive fitness market. Gym Launch is one of the most popular companies, claiming to deliver fast growth.

gym launch review by kilo

With so many companies offering big promises, does Gym Launch really deliver? This review will cover everything you need to know to decide if Gym Launch is right for your gym.

We’ll go over:

  • Gym Launch’s background
  • The history and approach of Gym Launch
  • Gym Launch’s services
  • The pricing structure
  • The company’s philosophy
  • Pros and cons
  • Gym Launch success stories
gym launch website

Read on to learn more about Gym Launch. 👇

Gym Launch Overview

Gym launch is a gym consulting and coaching company that helps gym owners boost their marketing and sales performance. Their approach is primarily group-based, and they have a solid a solid reputation and track record in the fitness industry, backed by positive reviews from gym owners.

Launched in 2016 by Alex and Leila Hormozi, Gym Launch claims their proprietary Expert Coaching and Education model has:

  • Helped over 5,000 gyms in 22 countries
  • Created more than 100 gyms earning $1M a year
  • Coached thousands of gym owners to make $100k+ annually
💡 Gym Launch is also known for its 7 Money Models, a free resource that shares their frameworks to help gyms reach $100,000 in monthly revenue. The book covers six sections:

1. The three levels of gyms
2. Acquisition
3. Churn and retention
4. Expansion revenue
5. Building your dream team
6. Macro business models

Cale Owen, Gym Launch’s CEO, stresses that the company provides actionable, data-driven advice designed to work for any gym, in any market.

Cale Owen CEO of Gym Launch

In 2023, he shared his insights on the fitness industry and tips for running a better gym on the Gym World Worldwide podcast.

YouTube video

Gym Launch founders Alex and Leila Hormozi have over 15 years of experience in fitness management. Alex began his journey as a personal trainer and eventually became a gym owner. During that time, he developed growth strategies centered around social media marketing and ClickFunnels, which helped him scale to six gyms.

Alex and Leila Hormozi co-founders of Gym Launch

In 2016, Alex sold his gyms to focus on sharing his lead generation and member retention tactics with other gym owners through Gym Launch. His experience as a gym owner gives him a deep understanding of the challenges gym owners face, and this is reflected in the strategies of his signature program, Gym Launch Secrets.

gym launch secrets book

Gym Launch also features a team of experienced fitness marketing and sales professionals with expertise in Google ads, direct mail campaigns, Facebook advertising, and sales training.

Gym Launch Services and Products

Gym Launch services are part of a pre-packaged program designed to help you manage and grow your gym at every level. It targets gym owners who have the capacity for growth and are willing to put in the work required to succeed with this program.

gym launch services

Their services include:

Lead Generation

Gym Launch offers lead-generation services tailored to help you increase membership growth and boost revenue. The main components of their lead generation services include:

Description
Paid AdvertisingGym Launch helps you set up effective social media ad campaigns on platforms like Facebook and Instagram, targeting specific demographics likely to convert into paying members.
High-Converting OffersThey create irresistible offers like “6-week challenges” or “trial memberships,” designed to lure potential members into your gym for short-term commitments, with the goal of converting them into long-term members.
Sales Funnels and AutomationGym Launch builds automated sales funnels that capture leads through landing pages, sign-up forms, and follow-up sequences. This automation nurtures leads and increases conversion rates without the need for constant manual follow-ups.
Tracking and AnalyticsThey provide you tools to monitor lead generation performance, allowing you to track key metrics like cost per lead, conversion rate, and return on investment (ROI).

Marketing and Sales Strategies

Gym Launch offers tailored marketing and sales strategies designed to meet your specific needs. These strategies center around a results-driven, direct-response approach to maximize membership revenue while minimizing acquisition costs.

💡 Retention and value-building are key components of Gym Launch’s approach. For instance, their strategies often involve upselling members to higher-ticket options like long-term memberships or personal training after they complete initial programs.

Consulting and Sales Training

Gym Launch provides comprehensive training to help you close more sales and boost revenue. Their program covers key areas like closing techniques, overcoming objections, and scaling your gym. They also provide step-by-step guidance on effectively managing leads.

Optimizing Revenue

Gym Launch’s revenue optimization services focus on helping you increase revenue in several areas:

  • Analyzing existing revenue streams and finding ways to increase them
  • Identifying new revenue opportunities
  • Automating sales processes using gym management software like The Kilo Stack
  • Structuring prices for maximum returns
  • Streamlining operations for efficiency
  • Scaling and expanding your gym

Just like with lead generation, Gym Launch emphasizes the value of tracking key performance indicators (KPIs), such as:

  • Cost per lead
  • Cost per acquisition
  • Customer lifetime value
💡 By monitoring these key metrics, you can identify bottlenecks, refine marketing strategies, and improve overall operations.

Gym Launch Pricing

An online source reports that Gym Launch’s coaching package costs $18,000. However, customer reviews on the Better Business Bureau indicate that costs could range from $30,000 to $40,000 for the first year.

💡 Disclaimer: The pricing mentioned here is based on information we found online. We reached out to Gym Launch to confirm these details but have not received a response. Please consider these figures as estimates rather than exact amounts.

The company does not publicly list pricing on its website since costs vary based on the services and programs you choose. Industry reports and testimonials suggest that Gym Launch’s pricing is expensive, which may reflect the level of support and value they offer.

gym launch pricing structure

To help you properly access Gym Launch’s value, here’s an overview of their pricing structure:

Initial Investment

Gym Launch usually requires an upfront investment in the several thousand-dollar range. This covers the setup of marketing systems, sales funnels, coaching, and training. Depending on the level of services and customization, the cost may range from $5,000 to $40,000.

Ongoing fees

If you choose continued support, coaching, and access to marketing and sales services, you may incur ongoing fees. Depending on the level of your program, these fees can range from a few hundred to several thousand dollars per month.

Commission-Based or Profit-Share Models

Our research indicates that Gym Launch offers a commission-based pricing option. In this model, they take a percentage of the revenue generated from new clients through their marketing and sales strategies. This plan aligns their efforts with your gym’s success and can help new gym owners manage upfront costs.

💡 Disclaimer: As we have not received confirmation from Gym Launch regarding their pricing, please consider these figures as estimates rather than exact amounts.

How the “Gym Launch Secrets” Program Works

Gym Launch is dedicated to turning gym owners into “Gym Lords.” To achieve this with every client, the company’s fitness marketing professionals and programs follow six core tenets.

6 tenets that fuel gym lords

Here they are:

Do The Boring Work

Success requires embracing the grind and doing the work your competition won’t. This means going the extra mile in customer service, focusing on long-term gains over short-term costs, and constantly improving your weak spots.

Speed Is King

In the fitness industry, speed is everything.

  1. It’s the top currency in business relationships.
  2. It outweighs perfection.
  3. Slow execution leads to missed opportunities.

In other words, an adequate plan executed today is better than a perfect plan next week.

Be Your Own Boss

No one should expect more from you than you do. For this reason, set personal standards higher than anyone else would. Own your time, resources, decisions, and results. When everyone takes ownership of their role, the company prospers and succeeds.

Grow Or Die

Gym believes in the motto: “Learn fast, fail fast, and try again.” This is the key to growth. Your gym is either growing or dying—there’s no middle ground. The primary goal is to lead the market, even by a small margin. Without that edge, your gym business risks failure.

Have Humility

This tenet emphasizes putting your gym’s needs above your own. To grow, you must be humble enough to recognize your weaknesses. It’s about finding the best solution, not proving you’re right. Gym Launch advises: “Hire and promote for humility, fire for ego and pride.”

Don’t Sugar Coat It

The truth can be tough, but it’s essential. Reveal it, and let others react as they will. Sugarcoating cheats people out of the chance to improve, and without improvement, growth and profitability suffer. Growth potential is directly linked to the number of hard conversations you’re willing to have. Success means always facing reality head-on.

Gym Launch Pros and Cons

Based on various online consumer reviews, Gym Launch has received mixed feedback.

gym launch pros and cons

Here are some pros and cons to help you more accurately assess the company:

Pros of Gym Launch

  • Many gym owners lack formal business training, and Gym Launch fills this gap by offering extensive coaching and resources to help you manage your gym effectively.
  • With a team of experienced coaches, Gym Launch excels at diagnosing issues and finding effective solutions through research and testing.
  • If you fully commit to their approach, Gym Launch can help your gym scale quickly while also providing guidance to manage that growth efficiently.

Cons of Gym Launch

  • Gym Launch’s aggressive and demanding program isn’t a good fit for everyone. Owners expecting Gym Launch to handle most of the work will likely be surprised by the hands-on effort required to succeed.
  • Even with financing options, the program can cost up to $40k depending on your needs. For many gym owners, this might be a stretch, especially if the program isn’t the right fit.
  • Some owners have reported that the company’s video resources feel mundane and uninspiring.

Gym Launch Client Success Stories

Gym Launch’s aggressive approach to exponential growth isn’t for every gym owner. It’s demanding and may be too challenging for some. As seen in Gym Launch’s six tenets for success, both you and your staff need to be ready to grow and evolve alongside your gym business.

gym launch client reviews

With that in mind, here are some of Gym Launch’s success stories (Sourced from Gym Launch’s Website):

Cameron Brown | CB Evolution Fitness, Layton, UT

After signing up with Gym Launch in October 2022, Cameron increased service revenue to 64k by December. He also leveraged Gym Launch’s coaching and strategies to generate over $110,000 in total supplement sales during the same period. Soon after, CB Evolution Fitness scaled from $39k to $181k.

Byron Pardes | LM Fitness Center, Los Angeles, CA

In December 2022, LM Fitness Center became a $1M gym after overcoming the challenges of COVID-19, shutdowns, and more. With the help of his Gym Launch coach, Byron developed a plan to fix his broken business model. As a result, his fitness center grew from generating $49k a month to becoming a $1M gym.

Jackie and Linnea | Just Lift Fitness, Clarendon Hills, IL

Specializing in one-on-one strength training and sports performance, Jackie and Linnea were frustrated with being stuck at $58k a month for nearly a year. They were far from their goal of reaching $1M and spending more time with family. Within the first ten days of using Gym Launch’s Fast Cash System, they earned $37k, which quickly grew to $70k. By the end of that year, Just Lift Fitness had become a $1M gym.

Gym Launch as Your Possible Choice

Picking the right gym mentor can be tough. You need to align with their approach and be ready for a serious financial commitment. Gym Launch is a solid option, with a strong reputation in the fitness industry and plenty of success stories to back it up. With a full suite of services and proven strategies, they could be a good fit for your gym.

We hope this review helps you narrow down your options. To learn more about growing your gym with management software, book a call with a Kilo rep today.

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