Most fitness business coaches and marketing companies promise impressive revenue growth, backed by glowing testimonials. But the real question is whether their methods align with your gym’s unique needs and goals. This review breaks down what sets NPE Fitness apart—or doesn’t.
By the end, you’ll know:
- What is NPE Fitness?
- What do they offer?
- How much does it cost?
- How does it work?
- What are the pros and cons?
- What do their clients say?
Keep reading to find out if NPE Fitness is right for your gym. 👇
What is NPE Fitness?
NPE Fitness, short for Net Profit Explosion, is a fitness marketing and business coaching company that has been helping gym and fitness studio owners grow their businesses since 2006. Their focus is on delivering business growth systems, tools, and coaching to support fitness entrepreneurs in scaling to 6- or even 8-figure revenues.
In 18 years, NPE Fitness has:
- Helped thousands of fitness businesses in nearly 100 countries.
- Coached 1,347 gym owners to hit and sustain 6-figure annual revenues.
- Driven more than $1.1 billion in total client revenue growth.
- Built a global team with offices in the USA, UK, Canada, and Australia.
The Founder
Sean Greeley is the Founder and CEO of NPE Fitness. Before launching the company in the early 2000s, Sean grew his personal training business from one client to 653 clients across two locations in just three years. He sold that business in 2005 and started consulting other fitness business owners.
NPE Fitness initially focused solely on fitness business coaching, but as the company grew, Sean expanded its offerings to include a wide range of marketing services for fitness business owners.
Accolades
NPE Fitness has earned significant recognition, appearing eight times on the Inc. 500/5000 list of fastest-growing companies. The company has also been honored as a winner at the UK Business Awards and featured three times in the Telly Awards.
What Does NPE Fitness Offer?
NPE Fitness provides a comprehensive package of services, including business coaching, sales training, marketing, and more. Their most popular offering is the NPE Accelerator program, designed to help gym owners achieve their business goals through a step-by-step system. This program includes:
- One-on-one coaching
- Online training
- Access to a community of like-minded professionals
Here’s a breakdown of all the programs NPE Fitness offers:
Accelerator
The Accelerator program is designed for fitness business owners earning less than $15k in monthly revenue. It targets common challenges such as:
- Ineffective business models
- Poor sales performance
- Underperforming marketing systems
The goal of the program is to help clients generate high-quality leads and increase their revenue to $15k per month.
Grow
The Grow program is designed for owner-operators looking to scale their gym revenue beyond the $15k to $40k range they currently earn. It addresses challenges like:
- Stagnant growth
- Risk of burnout
- Lot profitability
The ultimate goal is to help clients boost their gym or studio earnings to over $40k per month.
Open
The Open program is tailored for fitness entrepreneurs who are ready to launch or build a business asset. It focuses on overcoming challenges such as the lack of a business plan or proforma budget, as well as navigating start-up essentials like site selection, staff hiring, pre-sales, and marketing.
The goal is to help clients establish a profitable gym or fitness business studio within 90 days.
Expand
The Expand program is designed for gym and fitness center owners generating $40k to $100k in monthly revenue who want to increase their earnings while working less. It addresses challenges like:
- Stunted growth
- Absence of a management team
- Disappointing returns
The program’s goal is to help clients surpass $100k in monthly revenue while transitioning operations to a manager or management team.
💡 If you’re unsure which NPE program is the right fit, the company provides a 60-day no-obligation trial to help you decide.
What About NPE Fitness Pricing?
Previous users reported online that two years ago, the Accelerator program cost $379 USD per month, with an optional CRM (Customer Relationship Management) feature for an additional $57 USD per month. However, pricing will likely depend on the program you choose and the stage of your business.
💡 Disclaimer: For a detailed quote, NPE encourages you to book a call for a free assessment of your fitness business’s needs.
How Does NPE Fitness Work?
For NPE Fitness systems to work for your business, the company stresses that you must have a strong conviction that your gym or fitness studio has the potential to become a six- or seven-figure business. This belief makes it easier to follow their road map to fitness business success.
NPE Fitness’s “3 Fitness Business Growth Systems™”
The NPE “3 Fitness Business Growth Systems™” serves as the roadmap for clients to grow their businesses by addressing three core challenges:
- Money: Boosting profit and cashflow.
- Membership: Increasing net member count and revenue.
- Team: Expanding business capacity by building a strong team and implementing solid systems.
According to proponents of NPE Fitness, many gym owners focus solely on getting more leads or members, which often causes them to plateau. These three systems provide a broader approach, designed to help businesses overcome this common limitation and achieve sustainable growth.
To ensure these growth systems are effectively implemented, NPE evaluates your business strategy through three checkpoints:
- Strategy: Identifying and assessing your top 3 growth priorities.
- Tactics: Providing done-for-you systems, solutions, and tools to create speed and leverage.
- Execution: Ensuring you’re applying the right efforts to achieve measurable progress each week.
What Are the Pros and Cons of NPE Fitness?
Drawing from online forums and reviews, here are the pros and cons of NPE Fitness to help you make a well-rounded assessment.
Pros of NPE Fitness
- NPE’s programs cover essential business areas where many fitness professionals lack expertise, such as sales, marketing, client retention, and financial management. These programs provide a solid foundation for building business knowledge.
- Thousands of fitness businesses worldwide have used NPE’s resources to grow and scale their gyms. Their reputation and results have made NPE a trusted source for fitness business owners aiming to increase revenue and profitability.
- NPE focuses on data-driven approaches for all gym business activities. As a result, they help gym owners make more informed decisions using insights into member growth trends, financials, and marketing ROI.
Cons of NPE Fitness
- NPE’s strategies can be demanding and may require significant time and effort, which could be challenging for gym and fitness studio owners with tight schedules or competing priorities. If you choose NPE, be prepared to invest the necessary time to grow your gym.
- Owners of small or early-stage gyms may struggle to implement NPE’s advanced marketing and financial strategies due to limited resources or experience.
- While many fitness businesses have achieved impressive results with NPE’s methods, their programs are not one-size-fits-all. If the strategies don’t align with your specific business model, your success will depend on how effectively you adapt and apply the advice to your unique market conditions.
What Do NPE Fitness Clients Say?
NPE Fitness has a large pool of gym owners who use the company to increase their monthly revenue and scale their businesses.
Below is a sampling of success stories featured on their website.
Colin Triplett | Mint Condition Fitness
Colin states that his gym generates $40k monthly in recurring revenue by selling 12- to 18-month packages. He shares, “In my first month in NPE, I had $24k in recurring revenue, down from $35k. The next month, I sold $75k in packages, and my recurring revenue rose to $40k. Offering 12- to 18-month memberships brought in long-term revenue.”
Raph and Lachlan | Lockeroom
Raph and Lachlan claim that their gym revenue jumped 900%. They stated, “NPE transformed our business. They switched us to private 1-1 training, boosting our profits, revenue, and team. We increased our revenue ten times, going from $30,000 to $300,000 monthly. Our team grew from 4 part-time trainers to 13 full-time trainers.”
Aaron Raney | Iron Therapy Training
When Aaron first launched his gym, it was generating $0 in revenue. Now, with the help of NPE, it’s earning $13k a month. He adds, “I was clueless about how much my services were worth. So, I took a deep breath and dove into NPE. In just a year, I went from making zero to $13,000 a month. NPE didn’t just show me the ropes – they helped me find the confidence I needed to succeed.”
Is Shortlisting NPE Fitness Your Best Move?
NPE Fitness is a notable business coaching and marketing company with a strong reputation. Using their “3 Systems,” they’ve helped thousands of clients increase profits, attract members, and build effective teams. One of NPE’s programs could potentially meet your needs, but your final decision should depend on whether their strategies align with your business goals and systems.
While narrowing down your options, consider how gym management software from Kilo can support your gym’s growth. Book a call today to get started.
