7 Elements of Good Marketing

Happy Sunday.

Here’s what I have for you this week:

7 Elements of Good Marketing

Good marketing is fastest path to money for any new founder. If you can be marginally better than everyone else at marketing to a small subset of prospective customers you can quickly build a base of recurring revenue.

I used this playbook to scale Kilo to $1M recurring revenue in our first year.

Here are the 7 elements you need to get right if you want to build a business fast:

Millionaire Myths

On Thursday I took a jab at “MoneyTwitter” & dispelled some common myths about being a millionaire.

Did you know that to be in the top 1% in the US you need a net worth of $11.1M?

Also, according to a survey by Charles Schwab, if you ask the average person in San Francisco how much money they’d need to feel wealthy, they’d respond with $5.1M. With starter homes in the Bay costing $2m+, that number seems low.

Media = Marketing

Last week, I talked about how my SaaS company is going all in on media. I was hoping to have our first show ready for you this week, but we’re still sorting out some of the kinks. I promise I’ll share our first episode next week!

What I’ve been reading

I started posting on Twitter in May. 1-month in, I met Gianni in a Discord server. We both had < 500 followers at the time.

We had both been “the growth guy” for some large personal brands. We bonded over that and decided to work together on building our own brands.

In the follow 5 months, he went to on to build a 21k following & $30k in side income.

Recently he announced that he quit Twitter and is no longer playing the “audience building game.”

He’s reinvested that time into his newsletter & it shows.

Check it out:

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Until next week,


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