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Chelsea Stinson is a former collegiate softball player, CrossFit Level 2 coach of 12 years, and former CrossFit Affiliate owner. She works at Kilo helping gym owners build better businesses behind the scenes.Chelsea is passionate about gym owner freedom and member experience—and believes gym owners should thrive in the fitness business, not be trapped by it. Through her writing, she helps owners simplify systems, reduce friction, and create gyms that work just as well for the people running them as they do for the members inside them.
Learn how to calculate your gym’s true break-even point using fixed costs, average revenue per member, and contribution margin to make better financial decisions.
Learn how a Class Utilization Report helps gyms manage January attendance, optimize schedules, reduce overcrowding, and improve retention using real data.
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