You Didn’t Open a Gym to Be a Marketer
Owner-driven gym marketing always breaks down. Learn how gym marketing automation creates reliable lead follow-up and consistent membership growth without burning out.
You Didn’t Open a Gym to Be a Web Developer
Gym website management shouldn’t be a second job. Discover how integrated gym software keeps your site, bookings, and leads running without you touching it every week.
CrossFit Names Bruce Edwards as New CEO. Here’s What It Means for the Next Chapter.
Nearly two months after Don Faul stepped down, CrossFit has appointed Bruce Edwards as its next CEO, with his first day set for May 4, 2026. For a brand that has cycled through leadership, this appointment feels different because Edwards is not coming in unfamiliar with CrossFit—he’s already lived it. He was among the small […]
The Systems Every New Gym Needs Before Opening Day
Discover the gym management systems every new gym needs before opening day. Learn how booking, billing, lead management, and automation keep operations running without the owner.
Your First Website: What It Needs to Do (And What Can Wait)
Learn how to build a gym website that converts visitors into members with clear messaging, strong calls to action, and simple booking flows.
Your Gym Is a Brand Before It’s a Building
Gym branding isn’t just a logo. Learn how local positioning shapes whether people choose your gym — and what to fix before you open your doors.
Why 31- to 40-Year-Olds Still Drive Profit—If Gyms Make Room for Them
Every gym owner wants more members. But few stop to ask a better question: which members actually drive long-term profit? Not all demographics do. Some join impulsively and quit as quickly. Others want results but chase trends instead of commitment. Ironically, the very people who built the boutique fitness movement—the thirty-one- to forty-year-old crowd—are now […]
The Real Math Behind Gym Profit
Why Most Gym Owners Struggle to See True Profit Most gym owners believe they understand their numbers. They check revenue monthly, track memberships, and monitor expenses. On paper, the business appears stable. Classes are running, members are showing up, and payments are processing. Yet many owners still feel uncertain about how much money they are […]
The Gym Profit Calculator Workbook
Use our gym profit calculator to find your break-even member count, contribution margin, and the true path to gym profitability.
The Art of Bringing Back Cold Leads Before Spring
Learn how to revive cold gym leads in February with warm outreach, low-pressure messaging, and simple next steps that rebuild momentum.
Why Members Lose Confidence in February and How to Fix It
Many gym members lose confidence in February. Learn why progress slows, motivation dips, and how gyms can support members with simple retention strategies.
The February Gym Member Activation Playbook
A practical guide for gym owners to keep members consistent, re-engage February drop-offs, and protect retention after the January surge.
The Downgrade Strategy That Saves At-Risk Gym Members
Learn how offering strategic membership downgrades helps gyms retain at-risk members, reduce cancellations, and protect long-term revenue during busy or stressful seasons.
The Member Retention Blueprint
Learn why gyms lose members after January and how a 90-day member retention blueprint helps reduce churn using attendance tracking, check-ins, and automation.
Congratulations to the 2025 Kilo Client Award Winners!
Celebrate the 2025 Kilo Client Awards, honoring gym owners who achieved exceptional growth, innovation, and success using Kilo.
The Automations Every Gym Must Have Before January First
Discover the gym automations you need before January to handle leads, reduce no-shows, streamline onboarding, and grow without manual work.
Your January Surge Starts in December
Most gym owners think the new year begins on January 1st, but anyone who has lived through a busy season knows this is not true. January is when the results show up, but December is when the work that drives those results actually happens. The decisions you make, the systems you tighten, and the clarity […]
The Gym Marketing Graveyard
Avoid the gym marketing graveyard by fixing the website, funnels, and follow-up issues that kill Facebook ads. Build a system that turns clicks into consults.
Winning January
Free up your time with Kilo gym management software. Automate billing, booking, and member management so you can focus on coaching and growth.
The Leads You Lose While You Sleep
Lead follow-up automation helps gyms capture every prospect instantly, prevent lost inquiries overnight, and convert more leads without manual effort.
Don’t Lose Great Coaches by Underpaying Their Real Work
Improve gym coach compensation to retain top talent, reduce burnout, and strengthen member experience with fair pay tied to real coaching work.
Make Your Gym the Obvious Choice
Strong systems help prospects trust your gym. Learn how to improve first impressions, speed up follow-up, and make your gym the obvious choice.
Owner. Coach. Janitor. Why Wearing Every Hat Will Break You.
Gym owner burnout grows when you juggle every role. Learn how to stop wearing every hat, reduce overwhelm, and build a gym that runs without breaking you.
Great Coaching Doesn’t Guarantee a Strong Business
Great coaching doesn’t guarantee a strong business. Learn why skill alone won’t grow your gym and what systems you need to build consistent revenue.
Your Website Is a Ghost Town
Many gym websites fail to convert because they lack clarity, trust, and calls to action. Learn how to turn your gym’s website into a 24/7 salesperson.
From Chaos to Control: The New Playbook for Running a Successful CrossFit Gym
Free up your time with Kilo gym management software. Automate billing, booking, and member management so you can focus on coaching and growth.
How HYROX Gyms Can Thrive in a Demanding New Fitness Era
Learn how HYROX gyms can streamline operations, boost retention, and achieve predictable growth with Kilo’s all-in-one management and marketing platform.
How Gyms Can Implement GSEO
Free up your time with Kilo gym management software. Automate billing, booking, and member management so you can focus on coaching and growth.
When Your Coaches Start to Resent the Work
Discover how Kilo helps gym owners reduce coach burnout, improve morale, and automate admin tasks so teams can focus on what they love—coaching.
You Didn’t Open a Gym to Answer Emails
Free up your time with Kilo gym management software. Automate billing, booking, and member management so you can focus on coaching and growth.
Leads Don’t Grow on Barbells
Struggling to fill classes? Learn how Kilo’s websites, SEO, and follow-up systems help gyms attract steady leads and grow without guesswork.
September Product Release: Kilo Launches in the UK + Smarter Scheduling and Insights
In September, we hit a major milestone—Kilo Gym Management Software officially launched in the UK. Alongside this long-awaited rollout, we added tools to help gym owners everywhere run smoother operations: a new Class Usage Report for data-driven decisions, a Coach Availability feature to prevent scheduling headaches, and more flexible payment tracking. All of these updates […]
Your Gym’s Community Isn’t Enough Anymore
Every gym owner loves to say, “People come for the community.” It’s true. A strong community is one of the most potent reasons people join and stay in a gym. Friends, encouragement, and accountability make workouts enjoyable. Members feel like they belong, and that sense of belonging can be life-changing. However, while a community can […]
August Product Release: Run a Smoother Gym With These New Kilo Features
In August, we rolled out a set of updates designed to save you time, reduce admin headaches, and give athletes a smoother experience. From smarter credit assignment to new contract tools and compliance features, these changes help you run your gym with less friction. Enhanced Credit Assignment for Recurring Appts & Bulk Reservations If you’ve […]
The Gym Owner’s Brain: Always On, Never Off
The Mental Load That Turns Passion Into Resentment You probably started your gym with fire in your belly. You loved the idea of creating a space where people could train hard, feel supported, and change their lives. But somewhere along the way, that fire started to fade, not because you stopped caring, but because you […]
The Silent Weight on Every Gym Owner’s Shoulders
The Emotional Labor of Managing Clients, Coaches, and Community If running a gym were just about programming workouts, cleaning the floor, and unlocking the door each morning, every coach with a clipboard would be opening their own facility. But you know better. The real work is in the mental and emotional heavy lifting. It’s navigating […]
How to Finally Get Your Gym Off the Revenue Roller Coaster
Running an independent coaching gym is equal parts passion and pressure. You love coaching, helping people change their lives, and building a community. But behind the scenes, there’s another reality: the wild swings of the revenue roller coaster. One month, you feel unstoppable with new clients rolling in and full classes. Next, the phones are […]
How to Get More Members with HYROX
HYROX has grown rapidly, and it’s showing no signs of slowing down. What began as a single-race format has evolved into a global movement, offering gym owners a straightforward way to reach more people. It delivers structure, purpose, and competition without the technical barriers often associated with CrossFit. The key takeaway: HYROX isn’t replacing your core […]
Click to Cancel: What Gym Owners Should Know
The FTC’s new Click to Cancel rule introduces updated requirements for how businesses manage subscription-based billing. For gyms, especially those using recurring membership models, it is important to understand exactly what the rule mandates—and whether it applies to your business model. Let’s take a closer look at what Click to Cancel is, why it was […]
CrossFit Is for Sale—Who’s Buying?
It was the peak of potential. It was the depth of disillusionment. It was the promise of transformation. And now, CrossFit is for sale—again. In 2020, Berkshire Partners acquired CrossFit Inc. at a time when the brand was already in slow decline yet still full of promise. The company had over 15,000 affiliates worldwide, a […]
Is Your Gym Software Costing You Time and Money?
If you’ve been running a gym for a while, you’ve probably had one of those “should we switch software?” moments. Usually, it happens when a class schedule disappears, a payment fails without explanation, or a coach messages you (again) asking how to fix a bug they shouldn’t be dealing with in the first place. But […]
What the Heck is MetFix?
If you’ve come across the name MetFix recently and thought, “Wait, what is this?”—welcome to the club. It’s been quietly making the rounds through emails, social posts, and coach conversations, but many in the industry are still unsure what to make of it. Here’s what we know so far. What Is MetFix? MetFix positions itself as […]
The HYROX Boom: Should You Consider Affiliating?
If it feels like everyone’s talking about HYROX lately, you’re not imagining it. Billed as “The Sport of Fitness Racing that you’ve always been training for,” HYROX is rapidly establishing a global presence. In 2025 alone, over 80 races are planned worldwide, with more than 550,000 athletes and 350,000 spectators expected to attend. It is being called […]