HYROX has grown rapidly, and it’s showing no signs of slowing down.
What began as a single-race format has evolved into a global movement, offering gym owners a straightforward way to reach more people. It delivers structure, purpose, and competition without the technical barriers often associated with CrossFit.
The key takeaway: HYROX isn’t replacing your core offering. Instead, it’s a simple revenue stream that can be layered into your existing business.
It gives prospective members a reason to walk through the door. It builds momentum for athletes who want a clear goal to train toward and lowers the intimidation factor for those not yet ready for high-skill barbell work, all while providing a path for progression.
Many well-known CrossFit coaching brands and affiliate owners have already added plans focused on this format to their programming. This strategic move meets growing demand and reaches a broader range of athletes without disrupting what already works.
Let’s look at how some of the leading CrossFit coaches—and affiliate owners—are integrating it into their business models.
How Leading Online Coaches Are Incorporating HYROX
Hinshaw and Coach Gus Vaz Tostes, PRVN, The Progrm, and HWPO are weaving HYROX into their training offerings in different ways.
Chris Hinshaw and Gus Vaz Tostes’s Hybrid Racer program offers year-round systems featuring structured testing and progression. PRVN provides tiered group classes and one-on-one coaching tailored specifically for HYROX race prep. The Progrm has developed affiliate programming that gyms can adopt to run HYROX classes without starting from scratch. Meanwhile, HWPO is launching dedicated HYROX programming designed to deliver focused race prep within its established coaching framework.
These different approaches show how HYROX is becoming a flexible addition to many training models, adapting to meet demand while fitting into established businesses.
Gym Owners Are Seeing the Impact
One gym owner we spoke with recently shared something unexpected: HYROX didn’t pull people away from his CrossFit program—it brought new people in. Athletes who never would’ve walked into a CrossFit class on day one joined the gym specifically for HYROX, built confidence, and eventually transitioned into the CrossFit program.
It’s become a smart onboarding tool. The lower skill requirement makes it easier for beginners to start training without feeling overwhelmed, while the clear structure gives them a reason to stick with it. For members coming off an injury or simply looking to rebuild conditioning, HYROX offers a lower-impact path back to consistency.
It’s also created more operational flexibility. With fewer equipment demands, he was able to run larger class sizes—up to 40 people—without needing to expand his footprint or coaching staff.
For gyms looking to grow, HYROX is a lever for conversion, retention, and scaling the business.
If You’re Not Offering This Format Yet, You’re Leaving Opportunity on the Table
Right now, gyms across the world are:
- Running beginner-friendly HYROX prep tracks
- Hosting mock races to build engagement
- Offering hybrid memberships that include both CrossFit and HYROX
- Creating new revenue streams with race-specific programs
- Using HYROX to re-engage inactive members and onboard new ones
CrossFit remains a strong foundation. Still, gyms that don’t offer this style of training may miss out on opportunities to attract and retain members.
Ready to Bring HYROX Into Your Gym?
If you’re considering offering HYROX, you need more than just great programming; you need the right systems in place to support it.
Kilo is the go-to software provider for HYROX affiliates. From class scheduling and memberships to event registration, waivers, billing, and lead follow-up, we give you the tools to launch, manage, and grow a successful HYROX offering inside your gym.
Get the software that’s built to scale with you.
