If it feels like everyone’s talking about HYROX lately, you’re not imagining it.
Billed as “The Sport of Fitness Racing that you’ve always been training for,” HYROX is rapidly establishing a global presence. In 2025 alone, over 80 races are planned worldwide, with more than 550,000 athletes and 350,000 spectators expected to attend. It is being called the World Series of Fitness Racing, and more gyms are joining the #HYROXFAMILY every day.
By the end of 2024, HYROX had 5,000 affiliate gyms, doubling from 2,500 just eight months earlier in April. That kind of growth speaks for itself. This model isn’t just gaining traction—it’s exploding. And behind it is a global network of performance-driven gyms and athletes that continues to expand with each event.
If you were around during the early CrossFit boom (circa 2011–2014), it likely feels familiar. As we learned from CrossFit, this kind of momentum doesn’t occur by accident—HYROX is here to stay. Adding to the appeal, the HYROX affiliate model is straightforward. The event structure remains consistent, and the barrier to entry for affiliation is relatively low, just $1,500 per year or $130 per month in USD.
Why Gyms Are Flocking to HYROX
- It gives you something to rally your community around: Structured training, shared goals, and competitive events.
- It brings in new members: HYROX is performance-based yet approachable—it feels competitive without being intimidating. Featuring low-skill movements and repeatable testing formats, it’s easy for beginners to jump in and achieve success.
- It’s accessible for gym owners: With a relatively low annual cost and minimal equipment requirements, affiliation doesn’t require a significant upfront investment, making it an easy addition for most functional fitness gyms.
- It’s scalable: Start small with a few HYROX-focused classes or go all-in with full programs and event preparation. You control how it integrates into your gym.
- Affiliation supports coach education: Affiliates get access to the HYROX Academy, including a free Foundation Level course to support consistent, high-quality delivery across your coaching team.
Should You Affiliate?
If you’re already running a group fitness or strength and conditioning program, HYROX can slot in without a major overhaul. The structure, from programming to testing to events, is already built, which makes it easy to layer into what you’re doing now.
When you affiliate, you also gain access to:
- HYROX365: A structured group training program designed for high-capacity classes.
- The Performance Hub: An online platform with daily workouts, class tutorials, programming tools, and marketing materials.
- HYROX Academy: Coach education resources, including free access to the Foundation Level course for your team.
- HYROX Training Club Finder: A searchable listing to help new members find your gym.
- Event and training opportunities: The ability to run PFTs (Physical Fitness Tests), benchmark workouts, and in-house HYROX-style events to build community and drive retention.
As mentioned above, HYROX is especially effective for gyms that want to offer a performance-based, beginner-friendly training option. With no complex lifts like snatches or clean and jerks, and no advanced gymnastics movements like handstand walks, it’s more accessible than many traditional functional fitness programs. If your members value having specific goals to work toward or if you want to inject more energy into your current community, it’s likely worth considering affiliation.
It’s also worth noting the timing. CrossFit is currently for sale, the Games format has changed multiple times over the years, and many affiliate owners are uncertain about the direction the brand is heading. HYROX, on the other hand, has clarity—consistent programming, a growing global calendar, and a business model that more and more gyms are embracing.
What to Think About Before You Do
Affiliating is just the first step. Running a successful HYROX program takes the right systems, staff, and structure; without them, the logistics can quickly become a challenge. You’ll want to consider how HYROX programming fits into your class schedule, how you’ll introduce it to members, and what kind of support your staff needs to create a consistent coaching experience for members. If you plan to run Physical Fitness Tests (PFTs), which provide members with a sample of the race and help generate interest, you also need to think through equipment layout, registration, and how to promote the event.
It also helps to think about how you’ll position the program publicly, not just inside your gym but across your digital presence. That includes updating your website with HYROX class descriptions, schedule details, and a clear landing page for prospects; refreshing your Google Business Profile; and building a social media strategy that aligns with your brand voice and helps establish you as the go-to spot for HYROX training in your area. Blog posts, email campaigns, and event coverage can all support that visibility.
All of this requires more than just excellent coaching; it takes solid systems behind the scenes to keep everything organized and running efficiently. That’s where the right tools make a big difference—from software to handle signups, to platforms for delivering programming, to a customer relationship manager (CRM) that helps you stay connected with leads and members. The earlier you map out the logistics, the smoother the rollout will be.
Considering a HYROX Affiliation?
If you’re exploring HYROX affiliation or considering how to incorporate it into your gym, it helps to see how others are doing it successfully. Book a demo today to see if Kilo’s software is a good fit for your setup and how we can support your growth as a HYROX affiliate.
