The right gym mentorship company can help you increase revenue, outshine the competition, and grow your business. These companies have exerts who understand how to tackle the challenges of running a gym and know the proven systems you need to succeed. But how do you know which one is the best fit for your business?

To make your search easier, we’ve rounded up the six best gym mentorship companies in 2025.

Let’s take a look.

What Do Gym Mentorship Companies Offer?

The best gym mentorship companies help you reach your goals by offering a range of services tailored to your needs. These may include all or a combination of the following:

Business Coaching

Many gym mentorship companies offer business coaching services designed to help you unlock your gym’s full potential. These services focus on:

• Improving operations
• Increasing profitability
• Boosting member sign-ups
• Enhancing member retention

💡 Business coaching typically includes expert guidance, proven strategies, and marketing tools tailored to your gym’s needs.

Here are the primary areas gym business coaching covers:

• Business Strategy: Receive support in defining your goals, creating actionable business plans, and identifying growth opportunities.
• Streamlining Operations: Learn how to optimize daily tasks like staff management, workflows, and class scheduling to save time and resources.
• Automation and Digital Tools: Discover top gym management software like Kilo’s to streamline operations and marketing efforts. Learn how to use performance metrics to track trends, set benchmarks, and find opportunities for growth.
• Team Building and Leadership: Get guidance on hiring and retaining top talent, improving leadership skills, and motivating your team for long-term success.

Marketing

These companies specialize in helping fitness businesses grow by providing expert guidance and support for marketing tasks, such as:

• Creating a Solid Marketing Strategy: They assist in identifying your target audience, defining your brand positioning, and aligning your marketing plan with your business goals.
• Leveraging Digital Marketing: From developing an effective social media strategy to optimizing your website for search engines (SEO) and producing engaging content, these companies ensure your digital presence drives results. Some also offer pre-built gym websites from platforms like Kilo.

Sales

Some companies create polished, targeted campaigns designed to attract and convert potential members. They provide professional-grade promotional materials—such as videos, ad copy, and images—that highlight your gym’s offerings, community, culture, and member success stories.

Many of these companies also develop, launch, and manage paid advertising campaigns across platforms like Facebook, Google, and Instagram. This approach is a cost-effective way to reach your target audience with compelling calls to action.

Additional features often include sales funnel tools, such as landing pages and automated follow-up emails, integrated with gym management software like Kilo. These tools streamline lead nurturing and help convert prospects into paying members.

Reviewing the Top 6 Gym Mentorship Companies

Let’s dive into the details of the top gym mentorship companies of 2025.

#1 Two-Brain Business

Visit: https://twobrainbusiness.com/

Two-Brain Business specializes in gym mentorship, helping owners grow every aspect of their business through data-driven marketing strategies and professional expertise. Since its founding in 2016, Two-Brain Business has become the largest gym mentorship practice, spanning four continents.

The company’s success is built on its team of highly qualified mentors, who must pass a rigorous selection process that includes:

• Owning a gym generating at least $100k annually
• Completing 24 weeks of intensive preparation
• Competing in a selective process where only 1 in 5 applicants is chosen

What Makes Two-Brain Business Unique?

Two-Brain Business aims to help gym owners earn $100,000 annually with 150 members while working just 20 hours a week. Unlike companies that focus on a single marketing function, Two-Brain Business takes a holistic approach to generating leads and increasing profitability. Their mentorship helps you:

• Build systems to streamline operations
• Reduce your reliance on hands-on management
• Optimize marketing, sales, and overall business performance

✅ Pros of Two-Brain Business

• Comprehensive Three-Stage System: Two-Brain Business’s Perfect Day mentorship program uses customized strategies tailored to your gym’s business and marketing achievement levels. This program provides clear, actionable plans for marketing, client retention, performance tracking, financial management, and operations.
• Personalized Mentorship: One-on-one guidance ensures you receive actionable strategies designed to address your gym’s unique goals, challenges, and requirements.
• Excellent Success Rate: Two-Brain Business has helped over 2,000 gym owners achieve financial growth and personal success, with reported improvements in revenue, member retention, and work-life balance.
• Abundant Resources and Support: Two-Brain Business offers a wealth of tools and resources, including online courses, templates, workshops, and playbooks. Gym owners also gain access a supportive network of peers to exchange ideas and best practices.

❌ Cons of Two-Brain Business

• Cost: The mentorship fees can be a significant investment, particularly for new or struggling gym owners.
• Time Commitment: Achieving the desired results requires dedicating a substantial amount of time and effort to the program.
• Patience Required: Two-Brain Business’s focus on long-term growth and sustainability may not appeal to those seeking quick fixes. Progress is typically measured over months or even years.

💡 Read More: Two-Brain Business Review

#2 Best Hour of Their Day

Visit: https://www.besthouroftheirday.com/

Best Hour of Their Day (BHOTD) focuses on helping CrossFit affiliate owners build world-class gyms through expert mentorship, a thriving ownership community, and cutting-edge affiliate tools. To date, they’ve supported thousands of box owners in creating the “Best Hour of Their Day” for their members by offering:

• A wide range of business and coaching training resources
• One-on-one and small group mentorship sessions
• Access to a community of over 5,000 CrossFit affiliate owners

BHOTD tailors its support to help box owners:

• Increase membership and revenue
• Develop high-performing coaches
• Achieve their business and personal goals

Affiliate University Program

BHOTD’s flagship mentorship program, Affiliate University, guides affiliate owners through business and coaching development in structured phases. Each phase includes four levels, focusing on applying CrossFit methodology to optimize gym operations and drive growth.

✅ Pros of BHOTD

• Strong Emphasis on Member Retention: The program prioritizes internal factors like class quality and coaching to improve member retention and long-term satisfaction.
• Lower Price Point: BHOTD is more affordable than larger, more comprehensive programs, making it accessible for affiliate owners with tighter budgets.
• Actionable Tools and Tips: The program provides straightforward strategies that can deliver immediate results and are easy to implement.
• Specialized and Relatable Content: The lessons directly apply to CrossFit gyms and align with CrossFit philosophy, ensuring relevance and practical application.

❌ Cons of BHOTD

• Narrow focus: Although BHOTD excels at improving coaching quality and member experiences, it doesn’t offer a comprehensive mentorship program covering marketing, financial management, or operations.
• CrossFit-Centric: The program’s content is heavily tailored to CrossFit-style gyms, which may make it less applicable to other gym models, even if they could benefit from its principles.
• Possible Overlap in Training: Some of the training and coaching resources may feel repetitive for owners who have already completed CrossFit’s L1 or L2 certifications.

💡 Read More: BHOTD Review

#3 Business for Unicorns

Visit: https://businessforunicorns.com/

Business for Unicorns (BFU) helps gym owners achieve consistent month-to-month growth by refining their goals and providing actionable plans to reach them. This company offers one-on-one coaching, access to industry-leading experts, and a supportive peer community. Additionally, Business for Unicorns provides over 10 hours of weekly on-demand support and hosts virtual quarterly planning sessions.

Who Is the Unicorn Society For?

The Unicorn Society, Business for Unicorns’ flagship mentorship program, is ideal for gym owners who:

• Need to generate more leads
• Lease or own their gym space
• Work full-time in their business
• Employ more than one staff member
• Have a membership base of at least 30 people

✅ Pros of BFU

• Focus on Leadership Development: Gain tools and strategies to enhance leadership skills, delegate marketing tasks efficiently, and build a high-performing team to boost brand growth and member retention.
• Emphasis on Communication: The program helps sharpen your communication skills, enabling you to handle tough conversations and improve interactions with staff and members interactions better. This focus strengthens relationships, enhances staff productivity, and increases member retention.
• Diverse Resource Mix: Access a robust combination of group workshops, one-on-one coaching, and self-paced courses tailored to your needs.
• Practical, Actionable Content: Lessons are straightforward and free of unnecessary jargon, allowing you to quickly apply them to real-world scenarios.

❌ Cons of BFU

• Light Focus on Marketing: The program places less emphasis on marketing strategies or lead generation. You may need to combine it with another service, like Two-Brain Business, for a more comprehensive approach.
• Designed for Self-Starters: Success with this program requires a proactive mindset and a strong commitment to applying the strategies and tactics. If you’re not a self-starter, it could be challenging to achieve the desired results.
• High Cost: The workshops and programs can be expensive, making them less accessible for new or smaller gym owners with tight budgets.

💡 Read More: Business for Unicorns Review

#4 Gym Launch

Visit: https://www.gymlaunch.com/

Gym Launch is renowned for helping gym owners grow their businesses by boosting membership sales and income. Founded by Alex and Leila Hormozi, the company has worked with over 5,000 gyms across 22 countries, helping thousands of gym owners generate $100,000 or more annually.

Key Features of Gym Launch

Gym Launch’s proprietary Expert Coaching and Education model provides gym-specific, comprehensive marketing and sales systems. Using a step-by-step approach, it covers:

• Social media marketing
• Paid advertising campaigns
• Search engine optimization (SEO)

Their sales training focuses on strengthening your revenue stream by converting leads into long-term clients. Additionally, Gym Launch offers branding services to help gyms establish a strong market identity.

✅ Pros of Gym Launch

• Fast Results: Gym Launch’s strategies can deliver significant cash flow increases and member acquisition within just a few weeks. These quick wins help establish financial stability and build a foundation for long-term growth.
• Powerful Marketing and Sales Systems: Their step-by-step strategies focus on robust lead generation, effective sales tactics, and seamless member onboarding, resulting in immediate revenue boosts.
• Customized Marketing Playbooks: The program includes comprehensive marketing campaigns and templates tailored to your needs. These resources cover social media, in-house challenges, and referral programs to maximize engagement and results.
• Focus on Profitability: Beyond member acquisition, Gym Launch emphasizes profit-optimizing strategies to ensure sustainable growth and financial success.

❌ Cons of Gym Launch

• High Cost of Entry: Gym Launch’s steep upfront fees and ongoing costs can be a barrier for small gym owners or those with limited budgets for growth investment.
• Aggressive Marketing Style: While effective, the program’s high-intensity marketing strategies may not align with every gym’s brand identity or business approach.
• Limited Compatibility: Gym Launch is best suited for group fitness, personal training, and boutique models. Owners of traditional or specialty gyms may find the strategies less applicable.

💡 Read More: Gym Launch Review

#5 Loud Rumor

Visit: https://www.loudrumor.com/

Loud Rumor operates on the principle that winners fuel winners. By offering exclusive programs and mastermind groups, they connect like-minded gym owners to support and inspire each other toward greater success. To date, this company reports serving over 3,100 gyms with a 134% average growth rate since 2023.

Loud Rumor Services

In August 2024, Loud Rumor transitioned to focus exclusively on business coaching for gyms and fitness studios through its GSD 360 Growth Program. Divided into three levels, the program is tailored to meet the unique needs of gym owners at different stages of their business. This shift enables Loud Rumor to provide more targeted support, helping gym owners build successful and efficient operations.

Before this transition, Loud Rumor was recognized as one of the top gym marketing agencies. Their digital marketing services are now outsourced to Supafitgrow.

✅ Pros

• Accomplished Team: Loud Rumor features experienced entrepreneurs and team members skilled in sales, finance, strategy, and leadership, providing valuable insights for gym owners.
• Emphasis on Business Growth: Their GSD 360 Growth Program focuses on helping gym owners optimize operations, improve team management, and increase profitability.
• Supportive Peer Network: The mastermind groups connect you with like-minded gym owners in similar revenue brackets, providing shared learning opportunities.

❌ Cons

• Cost Considerations: The premium pricing of the program may be challenging for smaller gyms or those with tight budgets.
• Requires Time Commitment: Success with the GSD 360 Growth Program requires a significant investment of time and effort to implement strategies effectively.
• No Longer Provides Marketing Services: Gym owners looking for direct marketing management services, such as ad campaigns, will need to seek those from external providers.

💡 Read More: Loud Rumor Review

#6 NPE Fitness

Visit: https://www.npefitness.com/

NPE Fitness has a solid reputation in the fitness industry for helping gym owners achieve their goals through powerful marketing and sales strategies. Their comprehensive suite of services is tailored to meet the unique needs of fitness businesses.

What NPE Fitness Offers

NPE Fitness provides an elite combination of marketing guidance, business coaching, and sales training focused on converting leads into loyal members.

Their customized solutions are designed to maximize your success by optimizing your marketing strategies and improving operational efficiency. The program also includes expert services in:

• Paid advertising campaigns
• SEO strategies
• Branding initiatives to help you effectively reach your target audience

✅ Pros of NPE Fitness

• Proven Growth Systems: NPE provides established systems for member acquisition, operational efficiency, and scaling revenue, ensuring consistent growth for your gym.
• Comprehensive Business Coaching: Their programs offer deep insights into all aspects of managing a gym, including marketing, sales, financial planning, and operations. This makes it particularly valuable for new gym owners or those aiming to scale.
• Tailored Program Options: NPE offers multiple program options based on the stage of your business, allowing you to choose the one that aligns best with your goals.
• Diverse Marketing Services: From paid ads to SEO and social media marketing, NPE provides a wide range of marketing options to help you effectively reach and engage your target audience.

❌ Cons of NPE Fitness

• Steep Learning Curve: For new gym owners, the comprehensive nature of NPE’s services may be challenging to grasp at first, requiring time and effort to fully understand and implement.
• Premium Pricing: NPE’s services come with a high price tag, which may not be feasible for gym owners on a tight budget. It’s essential to weigh the potential return on investment against the upfront cost.
• Focus on Long-Term Growth: NPE prioritizes sustainable growth over quick wins, which may not suit gym owners looking for immediate results.

💡 Read More: NPE Fitness Review

Wrap Up

All six gym mentorship companies reviewed here provide exceptional services and support for gym owners at every stage of their journey. The best choice for you will depend on your unique needs and goals. This guide should help you determine which gym mentorship company is best suited to elevate your gym business.

If you’re ready to complement great marketing with a powerful gym management system, book a call with Kilo today. Let’s help you take your gym to the next level!